Digital innovation is the creation and/or development of new technology that will help a business or a group of people. Digital Innovation looks at taking existing technological tools and making the most from them, almost as a precursor to digital transformation. Accelerating digital innovation means setting the foundation to accelerate digital transformation.
Enhanced data insights
Digital innovation enhances data analytics, making once-elusive information accessible. Insights derived help understand customers better. For instance, in digital marketing, A/B testing reveals customer preferences, boosting sales and ROI.
Superior customer experience
Today's consumers have vast choices. Digital innovation ensures quality experiences at touchpoints, whether through apps or websites, meeting high expectations.
Elevated efficiency
Digital innovation and automation heighten productivity. Technologies aid departments like marketing and HR in automating tasks, especially relevant during lockdowns. Early digital adopters gained an edge during the pandemic.
